At SmartSkin Technologies, we’re always looking ahead—anticipating what’s next in intelligent manufacturing, and how we can better serve our partners in beverage and pharmaceutical production. Today, we’re proud to welcome a new leader who embodies that future-forward spirit: Maxime Laliberté, our new Director of Demand Generation.

Maxime is a growth-focused marketing leader with over 15 years of success scaling B2B tech and software companies through digital innovation and strategic partnerships. With deep expertise in digital marketing, he has consistently driven brand awareness and delivered measurable pipeline contribution. Maxime excels at rallying cross-functional teams and stakeholders around data-driven strategies—transforming vision into execution and delivering real business impact.

Beyond his expertise in demand generation, Maxime deeply understands how to turn technical value into compelling stories. As we continue to show the world how SmartSkin’s sensor-enabled container twins revolutionize production efficiency—by reducing waste, minimizing downtime, and optimizing every part of the line—Maxime will ensure that message is delivered with clarity, precision, and purpose.

We believe Maxime’s experience scaling complex technologies will be instrumental in SmartSkin’s next phase of growth. His leadership will help expand our global reach, bring more visibility to the value SmartSkin provides, and ultimately ensure our technology pays for itself many times over—for more customers, in more markets, than ever before.

Join us in welcoming Maxime to the SmartSkin team—we’re excited for what lies ahead.